And here’s a few responses to that tweet:
My take on this whole incident:
Below is the text of an email I sent to WFAA’s President and General Manager this morning:
This is regarding this incident Friday night: https://twitter.com/stealingsand/status/300099617926811649
After I aired my opinions about his comments, @WFAAweather proceeded to block me, THEN reply to my comment (which I couldn’t see because I was blocked)…this behavior’s ridiculous. If you are intentionally riling people up, don’t block them.
Also: I didn’t follow the weather account to hear sexist “pot-stirring”…leave that incendiary garbage to Fox. I worked in a media department and they constantly told me the only news station whose professionalism I could really trust in DFW is WFAA, and now I wonder if even WFAA can be considered professional if they let (or encourage?) Pete to go bonkers on social media.
Anybody who does social media for a living knows that the weekends starting on Friday nights are the times when the fewest but most-involved followers are on. Because there’s not that much else going on they see everything, and are more likely to interact with your brand than during the week. This is a time of high visibility and attention, a time when you establish your brand’s flavor in the follower’s minds, not the time to stray.
I don’t care that Pete, personally, is a sexist good old boy (or plays one on TV) – I no longer watch the weather on the newscast because of his “personality”, but I do watch it on the WFAA app, and I followed him on Twitter to avoid that banter.
I’m sure that personality plays well to certain demographics because he thinks it’s working for him, and he keeps on doing it. But I didn’t follow “Pete Delkus” on Twitter, I followed “WFAA Weather” and I think he should open a personal account for the “pot-stirring” nonsense and leave the @WFAAweather account to actual weather.
Thank you for your time –
I don’t think this is butthurt because I really could care less if @WFAAweather “likes” me…I care about having reliable access to weather information from a professional, local source. I wanted the account to perform as advertised without offensive behavior. And this just wasn’t professional.
I’ve been unblocked, I’ve unblocked him in return, but I see no reason to re-follow. Haven’t heard anything from anybody at Belo/WFAA, don’t expect to.
He’s since apologized for
sexist too many weather-related tweets the Saturday after. As a friend of mine commented on LinkedIn, this is classic old-school “any P.R. is good P.R.” nonsense.
Social media is so easy to master with minor effort and attention. It’s not rocket science. That means “at least they’re talking about us” is what you say when your social media efforts fail to create community and instead create public relations problems. See you on the Interwebz, folks.